Are you taking advantage of Amazon Enhanced Brand Content?

If you're a registered brand owner and you're not using the Enhanced Brand Content (EBC) feature on your Amazon listings, you could be missing out on some serious sales. Enhanced Brand Content allows you to showcase your product and raise brand awareness with detailed images and descriptions that can raise conversion rates, increase traffic and ring in more sales. Who wouldn't want more sales?

EBCs allow you to add in-depth details, descriptions, information and images that give your customers confidence in their decision to purchase, while decreasing the likelihood of returns.

Does Enhanced Brand Content really make a difference?

Think about it... a dog owner is looking for Himalayan Yak Chews for her pup. She comes across an Amazon listing that gives some basic information but there's too many unanswered questions, so she's still not sold. What are the ingredients? Where is it made? Is it a reputable company? What size treat is appropriate for my dog? So she continues her search. Then she comes across a listing with Enhanced Brand Content, giving her all the answers to her questions right there in the EBC. SOLD! EBCs give customers the confidence that they're making an informed decision to purchase.

Take a look at the Enhanced Brand Content that Ripcord Brands created for peaksNpaws Himalayan Yak Chews:

Start Utilizing Enhanced Brand Content today!

What are you waiting for? Take advantage of this valuable feature available to Amazon sellers with brand registry. Not sure where to start? The Amazon experts at Ripcord Brands are here to handle all the details for you! Email us: or give us a call: (303) 536-5505.