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Amazon launches a new way to send gifts

Amazon's new gift-giving feature
Photo: Amazon

If you've ever wanted to send someone a gift but didn't know their address (and didn't want to ask for it and ruin the surprise), Amazon has come up with a solution. They just launched a new feature in the Amazon mobile app that allows Prime members to send a gift to someone using only their email or mobile number, with no delivery address required.

How does it work?

After adding the gift you want to send to your shopping cart, select "Add a gift receipt for easy returns" then go to check out. When selecting the delivery address, you'll now see an option that says "Let the recipient provide their address". Here you can enter the recipient's email address or mobile number.

The recipient will receive a message that they've been sent a gift (either by email or text, depending on how you elected to send it). They can then accept the gift and enter their delivery address from their Amazon account. They will also have the option to exchange the present for a gift card instead, without you even knowing so your feelings remain intact.

Currently, this feature is only available to Prime members shipping to the Continental U.S. using the Amazon app on a mobile device.

A new way to gift (card)

Let's face it, gift cards can seem thoughtless and lazy but we all get gifts that we wish we could exchange (or we actually do exchange). This new feature for Prime members allows the sender to at least attempt to choose a thoughtful gift, while still allowing the recipient to exchange it anonymously for a gift card if it's a fail. And Amazon doesn't care either way, they still get the sale. Have you tried this new feature yet? Do you think you will use it for your holiday shopping this season? We'd love to hear from you! Email us: or give us a call: (303) 536-5505.


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