As we spend more time with our electronics and less time in public, retailers continue to adjust how and where their products are sold. In an announcement this week, Target and Apple will bring an “enhanced Apple shopping experience” to 17 Target locations later this month. These new mini shops will double Apple’s current in-store footprint with additional product displays for iPhone, iPad, Apple Watch, AirPods, and other accessories. The shops will be staffed by Target employees with specialized training from Apple.
One-stop shopping
The Target and Apple collaboration adds to a growing list of established companies that are housing themselves inside Target to offer focused, brand experiences like Disney, Ulta Beauty, and Levi's Strauss & Co.
Christina Hennington, executive vice president and chief growth officer at Target stated:
“Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics.”
As Target’s electronics sales have jumped 20% in the past year, the additional Apple products and in-house specialists prioritize customer convenience and reflects a growing demand for one-stop shopping.
Will I see this at my Target?
Look for these new mini shops in states across the nation. Nine of the seventeen shops will be located in Texas and Florida (see full list below). For those of us who don’t live near one of these locations, Target has added a new, Apple-dedicated landing page aimed to meet your needs and additional mini stores will be opening throughout the year and beyond.
1811 Hillsdale Ave., San Jose, California
800 Christiana Mall, Newark, Delaware
2747 Gulf To Bay Blvd., Clearwater, Florida
3970 SW Archer Rd., Gainesville, Florida
10101 W Flagler St., Miami, Florida
2155 Town Center Blvd., Orlando, Florida
101 Commerce Way, Woburn, Massachusetts
1447 E 7th St., Monticello, Minnesota
600 Amherst St., Nashua, New Hampshire
675 Troy Schenectady Rd., Latham, New York
13924 N Pennsylvania Ave., Oklahoma City, Oklahoma
125 Witchwood Dr., North Wales, Pennsylvania
150 E Stacy Rd., Allen, Texas
10900 Lakeline Mall Dr., Austin, Texas
1400 Precinct Line Rd., Hurst, Texas
7845 N Macarthur Blvd., Irving, Texas
18255 Blanco Rd., San Antonio, Texas
Who's Next?
As Target continues to house more mini shops, do you think it will take away from the Target brand, making them more like a mall? For brands that are placing these shops within Target, will doing so steal business from their retail stores or provide more opportunity to gain new customers? What brands would you like to see a mini shop for inside of Target? We'd love to know what you think! Email us: inquiries@ripcordbrands.com or give us a call: (303) 536-5505.