After a decade atop the internet shopping satisfaction throne, Amazon was finally outranked by Costco on the American Customer Satisfaction Index (ASCI). The ASCI ranks companies that span 46 industries on a scale from 1 to 100. Costco topped the list of online retailers with a score of 83, while Amazon dropped three points from the last survey to 82. Until now, Amazon has held the top spot since 2010.
At the bottom of the online retailer list, Walmart ranked at 74 and Sears fared even worse at 73. Newcomers to the list include Etsy, Kohl's, Nordstrom and Nike which all tied at 81, while Target, Macy's, Wayfair, Apple and the HP Store held the industry average of 80.
Trader Joe's lead the list of supermarkets with a score of 86 (up 1 percent), followed by Wegmans coming in at 85 (also up 1 percent). With its score of 86, Trader Joe's lead all retailers - including e-commerce. Walmart, on the other hand, dropped 1 percent to 72 and remains at the bottom for supermarket satisfaction.
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