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Discover your new favorite brand with "Curated by Kohl's"

Kohl's storefront
Image courtesy of Kohl's. ©2017 Kohl's Department Stores, Inc.

This month, Kohl's launched Curated by Kohl's, a selection of products from emerging brands that will be featured in more than 50 Kohl's stores and on Beginning in 2020, they will work in collaboration with Facebook to identify brands with a strong online community on Facebook and Instagram to bring customers new, relevant merchandise on an ongoing basis. In addition to the well-known brands that customers expect to find, they will now have the opportunity to discover new favorite brands that have never before been available in Kohl's stores or on their website.

Products span different categories like clothing, accessories and items for your home. According to their press release, the assortment chosen in partnership with Facebook will be available in Spring 2020, while the first Curated by Kohl's assortment will launch in October 2019 and feature the following brands:

  • Adore Me: Designed by women, for women, Adore Me celebrates every body type with high-quality, affordable lingerie styles made for every occasion. The Curated by Kohl’s assortment will feature a selection of Adore Me bras, panties and sleepwear available in all sizes. 

  • East Adeline by Dia&Co: Rooted in the belief that everyone, regardless of size, deserves to express their personal style on their own terms, East Adeline by Dia&Co is a collection of select styles, exclusively for plus size women. Curated by Kohl’s will offer East Adeline by Dia&Co’s versatile designs, including statement pieces, modern prints, and closet staples available in sizes 14 - 32.

  • Kid Made Modern: Through imaginative and innovative arts and crafts, Kid Made Modern is on a mission to inspire kids and parents to find and enjoy creativity everywhere. Curated by Kohl’s will offer a variety of Kid Made Modern craft kits and accessories, including on-the-go travel kits, jewelry kits, holiday decorating kits and various art supplies.

  • Lovepop: With a mission to create one billion magical moments, Lovepop creates beautiful laser-cut pop-up cards designed with ship-building software and handcrafted in the ancient art form of kirigami. Curated by Kohl’s will offer a wide selection of Lovepop cards to make every occasion magical — from birthdays and anniversaries to holidays and “just because.” 

  • Luca + Danni: After losing his brother to cancer, Fred Magnanimi founded Luca + Danni to honor his brother's memory and share his "embrace the journey" spirit. Curated by Kohl’s will offer Luca + Danni iconic stacking bracelets, made in the U.S. and shaped to sit on top of the wrist to express what matters to you most.

  • United by Blue: United by Blue (UBB) designs products built for sustainable living and for every product sold, UBB removes one pound of trash from oceans and waterways. Curated by Kohl’s United by Blue assortment will include eco-friendly bags, drinkware and reusable straw kits. 

Keeping up with the evolving path of retail

Kohl's continues to find ways to keep it's brick-and-mortar stores relevant by trying to keep up with online retail instead of fighting it. They already accept Amazon returns at all locations, bringing more foot traffic into their stores, and are now incorporating the help of social media giant Facebook to keep in tune with relevant trends. Are you an emerging brand? What channels do you employ to reach consumers? Do you have a presence on Amazon? Do you need help building your brand on Amazon? The experts at Ripcord Brands can help! Email us: or give us a call: (303) 536-5505.



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