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Become a part of Target's inner "Circle"

Target Circle

Are you a regular Target shopper who wishes they had a loyalty program so you could earn some well-deserved perks? Well your wish is coming true! Starting October 6th, Target Circle will roll out nationwide. Up until now it's only been available in six pilot markets: Dallas-Forth Worth, Charlotte, Denver, Indianapolis, Kansas City and Phoenix.

With Target Circle, customers will receive 1% back on purchases (without having to sign up for a credit or debit card), personalized perks like surprises and savings in the categories they shop most often, a birthday treat discount, and early access to special sales throughout the year. Target Circle also gives shoppers the opportunity to earn votes to help determine Target's contributions to hundreds of non-profits across the country.

Rick Gomez, Target's executive vice president and chief marketing and digital officer, said:

“We worked directly with guests to develop Target Circle, and the program includes the benefits and perks that they told us were most important to them, from earning on every Target trip to having the opportunity to help Target make a positive impact within their local communities.”

Customers who already have a account, Cartwheel or a REDcard will be automatically enrolled in Target Circle. Target's Cartwheel savings tool is being rolled into Target Circle as of October 6th. Customers will get the same great deals but they will be renamed "Target Circle offers." If you don't currently have any of those but would like to sign up, just create a account, get approved for a REDcard or supply your phone number during checkout at any Target store starting October 6th. There is no membership fee to enroll.

Loyal Subjects

Loyalty programs are a great way to reward customers for their patronage and keep them coming back for more. Do you belong to any loyalty programs? Which ones do you think are the best? Which ones do you think need improvement? We'd love to hear what you think! Email us: or give us a call: (303) 536-5505.



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