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Target Deal Days (and others) set to compete with Amazon Prime Day

Target Deal Days

With the recent announcement that Amazon Prime Day will be not just 1, but 2 days this year (July 15th & 16th), Target just revealed that it will launch its own Target Deal Days - also on July 15th & 16th. Shots fired! Oh, and unlike Prime Day, you don't need to be a member of anything for this sale. Nice.

Target states that you can expect deals on "home, apparel, toys and more, including national brands and those that you can only find at Target." Here are the deals they've announced so far:


  • 40% off select furniture and indoor rugs

  • Great deals on top kitchen brands like Instant Pot, Kitchen Aid and more

  • Save on top floorcare items from Shark, Dyson, Hoover and more

  • Buy two, get one free on books


  • 5% off Target eGiftCards (email and mobile delivery only)

  • 30% off exclusive home brands, including indoor and outdoor furniture and rugs, bedding, bath and more

  • Up to 30% off select small appliances, cookware and floorcare

  • 30% off swim and select sandals

  • Up to 30% off top toy brands and select sporting goods

  • 30% off Cat & Jack uniforms for kids

  • Up to 30% off Evenflo car seats and strollers

Target says these deals are just the start, with many more to come. All deals are available exclusively on, not in stores. If you're feeling impatient, they have select deals available online now through Sunday, July 14th at 11:59 p.m. CT. Also helpful if you're impatient, Target offers multiple options to get you your goods quickly:

  • Get items delivered within hours using Shipt.

  • Order online and pick it up within an hour using Order Pickup.

  • For those of you that don't want to get out of your car, a team member will bring it to you with Drive Up.

  • Free two-day shipping is available for orders over $35 or when you use your Target REDcard. As an added bonus, REDcard users get an additional 5% off.

It seems like a smart move to pull some of the attention away from Prime Day and turn it into more of an "eCommerce Day", where other retailers get in on the action. Maybe being a Prime member will lose some of its luster? Why pay $119 a year if other retailers offer a massive sale with no membership required and the same one-day shipping option to boot? And unlike an Amazon order, you can pick it up on your way home from work... someone will even walk it out to your car.

Other Prime Day Competitors

In light of Amazon crashing hard during last year's Prime Day, it's only fitting that eBay is having a "Crash Sale" this year (July 15th). They said they will introduce more deals during the sale if Amazon crashes. According to an article published on CNET, 60% of eBay employees think Amazon will crash and even 29% of Amazon employees think it will.

Walmart is also stepping up to the plate with an online sale of its own, even starting a day earlier than Prime Day. The sale will run through July 14th-17th and will offer savings on electronics, video games, items for the home, apparel and toys.

Pay Attention to Retail

Just when you think Amazon is going to creep farther away from its competitors, they throw it right back. Amazon offered 2-day shipping and then 1-day shipping, so did Target and Walmart. Now they're looking to compete with Prime Day - on the same day(s) nonetheless - with no membership required. Is there anything retailers can do to get ahead, not just keep up? Will you check out the other big sales or are you loyal to Prime Day? Do you think Amazon will crash again this year? Let us know what you think! Email us: or give us a call: (303) 536-5505.



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