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Target reveals Bullseye’s Top Toys of 2019


Target's top toys list

On the heels of Walmart's recently released Top Rated by Kids Toy List, Target has just announced its own Bullseye's 2019 Top Toys List. So what did good ol' Bullseye proclaim as his favorites? Here's his top picks:

TOYS FOR IMAGINATION:

  • L.O.L. Surprise! Amazing Surprise

  • Ryan’s World Treasure Chest (Target Exclusive)

  • Animal Planet Extreme T-Rex Adventure Playset (Target Exclusive)

  • PAW Patrol Super Mighty Pups Lookout Tower

  • PJ Masks PJ Seeker

  • Our Generation Movie Theater Playset (Target Exclusive)

  • Barbie Malibu House

TOYS FOR ACTION & ADVENTURE:

  • Jetson Renegade Hoverboard (Target Exclusive)

  • Viro Rides Vega 2-in-1 Scooter (Target Exclusive)

  • Hot Wheels Colossal Crash Trackset

  • Beyblade Burst Turbo Championship Clash Battle Set (Target Exclusive)

  • Marvel Avengers: Endgame Titan Hero Series (Target Exclusive)

  • Monster Jam Mega Grave Digger RC

  • Fortnite Jumbo Loot Llama Piñata

TOYS FOR TECHIES:

  • Fisher-Price Linkimals

  • LeapFrog RockIt Twist

  • Nintendo Switch

  • Really Rad Robots Turbo Bot

TOYS FOR CUDDLERS:

  • Owleez

  • Cry Babies Interactive Baby Doll (Target Exclusive)

  • Little Live My Real Rescue Pink Scruff-a-Luv (Target Exclusive)

CLASSIC GAMES:

  • Buffalo Games Classic Pinball Board Game (Target Exclusive)

  • Pictionary Air

TOYS THAT SPARKLE:

  • Capsule Chix Ultimix Pack

  • Poopsie Rainbow Surprise Slime Kit

  • Cool Maker Go Glam Nail Stamper Kit

  • Snapstar Pop Royalty: Echo’s Debut on the Pink Carpet (Target Exclusive)



The battle for the toy sector

Target, Walmart, and Amazon are competing fiercely for their share of the toy market since Toys 'R' Us shuttered its doors. Target has added over 10,000 new and exclusive toys to its in-store and online selection this year as well as launching Disney Store at Target, a store-within-a-store format featuring everything Disney.


Christina Hennington, senior vice president, merchandising, stated:

“In 2018, we made strategic investments to position Target as the ultimate destination for toys, including an expanded assortment and playful, reimagined in-store and digital experiences. This year, we’re building on that success.”



How do you think Target's toy list compares to Walmart's and Amazon's lists? Do you think Walmart's picks hold more weight than Target and Amazon since they were based on actual kid testing? What toys are on your child's wish list? Did their favorites make any of the lists? We'd love to hear from you! Email us: inquiries@ripcordbrands.com or give us a call: (303) 536-5505.


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