Walmart just announced a new approach to their typical Black Friday offerings. In order to make this holiday season safer and more convenient for shoppers both in-person and online, the retail giant has broken down their usual one-day-only extravaganza into several days and three different events known as “Black Friday Deals for Days”.
Scott McCall, executive vice president and chief merchandising officer for Walmart U.S., stated:
“We’ve been very thoughtful as we planned this year’s event. By spreading deals out across multiple days and making our hottest deals available online, we expect the Black Friday experience in our stores will be safer and more manageable for both our customers and our associates.”
The first of these sales events begins Nov. 4th online and Nov. 7th in stores, featuring deals on all the latest children’s toys, kitchen appliances, and even smart TVs. Walmart is also holding their annual Tire Event both in-store and online from Nov. 7-13th.
Walmart’s second event is aimed to please the tech enthusiast with deals on electronics including TVs, computers, movies, smart-home tech, and more. Beginning Nov. 11th online and Nov. 14th in-store, this event is sure to excite the gadget lovers on your holiday shopping list. They will also have their biggest wireless phone event ever on Sat. Nov. 14th (in-store and online) with deals on iPhones and Samsung phones.
The final Black Friday event will be held online starting Nov. 25th and in-store on Nov. 27th. This event will again feature a wide variety of tech, home goods, and toys, but with a focus on gifts and seasonal decorations.
Walmart says they are increasing availability of sale items so that more customers can score deals, with many items that are exclusive to Walmart. They are also putting safety at the forefront for in-store events with social distancing, sanitized carts, metered crowds, and Health Ambassadors to ensure customers are wearing masks and following safety protocols. All stores will open at 5 a.m. local time for Black Friday in-store events.
A new approach to an old tradition
Customers have come to expect a lot from Walmart during Black Friday and Cyber Monday sales, and 2020 is no different. This year’s redesigned Black Friday event is another display of the company’s adaptability, and could be an example of the unique way other corporations might shift this year, or even for years to follow. What do you think of Walmart’s shift from the typical Black Friday approach? Do you think it should stay this way forever? What are other retailers doing this holiday season to adjust to the 2020 climate? We'd love to hear from you! Email us: inquiries@ripcordbrands.com or give us a call: (303) 536-5505.