From Stitch Fix to Prime Wardrobe, clothing subscription boxes are becoming more and more popular. Now Walmart is offering it's first-ever apparel subscription with Walmart KIDBOX styleboxes.
Walmart has been steadily growing it's apparel sector with partnerships with Lord & Taylor and celebrities like Ellen DeGeneres and Kendall & Kylie Jenner, allowing them to incorporate more and more premium brands into their offerings. They've added hundreds of new children's brands to their website like Levi's and The Children's Place, and now through KIDBOX, brands like BCBG, Quicksilver, Disney and Buffalo - just to name a few.
According to Denise Incandela, Head of Fashion, Walmart U.S. eCommerce:
“Over the last year, we have significantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish Walmart.com as a destination for fashion. Our partnership with KIDBOX enables us to round out our offering with additional national and premium kids’ brands.”
Customized to match your child's size and personality, KIDBOX stylists curate a stylebox based on a style quiz that determines your child's preferences - taking into consideration things like their favorite colors, personality, gender, and the current season. Styleboxes are available for girls size 0-14 and boys size 0-16.
Parents can order a box on demand or sign up for automatic shipments of up to six boxes a year, one for each season plus back-to-school and holiday boxes. Each box costs $48 (with no extra styling fee) and includes 4-5 handpicked items chosen from over 100 premium brands. According to Walmart, the price is 50% off the suggested retail price. Shipping and returns are free and you can cancel at any time.
Not only do Walmart KIDBOX styleboxes offer a convenient way to refresh your child's wardrobe and save you time and money, they also give back to children in need. For every box you keep, KIDBOX will make a clothing donation to the charity of your choice. They hope parents will use their purchase as an opportunity to have a conversation about charity and giving with their child. To date, they have donated over $12.5 million in new clothing to children in need. Learn more.
Kids' clothing subscription boxes
Stitch fix now offers clothing boxes for kids but unlike Walmart KIDBOX styleboxes, there is a $20 styling fee per box. The fee is credited to anything you keep and you get 25% off when you keep the entire box. Each box includes 8-12 handpicked items that range from $10-$35 each and available sizes run from 2T-14.
Gap previously launched three separate subscription clothing boxes: babyGap Outfit Box in May 2017, a subscription clothing box for kids called Superbox through its Old Navy Brand in November 2017, and a pajama subscription box called Bedtime Box in April 2018. They were all shut down within 14 months.
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