Amazon Prime, a perk we’re all familiar with, currently has over 112 million members in the U.S. That equates to approximately 82% of U.S. households having a membership (according to Digital Commerce 360). While we cannot deny the benefits of Prime, Walmart has been lurking in the shadows waiting to jump into the membership spotlight.
It’s rumored that this month, July 2020, Walmart is set to launch their own membership service called Walmart Plus. This new membership is predicted to cost $98/year, as opposed to Amazon Prime’s $119/year fee. And unlike Amazon Prime, it will include gas discounts and same-day grocery delivery. Originally, Walmart’s program was scheduled to launch at the beginning of the year but due to the coronavirus pandemic, plans were pushed back.
Would joining be a Plus?
Would you join Walmart Plus? How do you think it compares to Amazon Prime? Would you get rid of your Amazon Prime membership and switch to Walmart Plus or keep both? What perks could Walmart add that would convince you to drop Amazon Prime? We’d love to hear from you! Give us a call: (303) 536-5505 or email us: inquiries@ripcordbrands.com.