top of page

Amazon expands its Counter locations across the U.S.

Amazon Counter at Rite Aid
Amazon wants to make sure you can get your packages anywhere. Source: Amazon

This year Amazon introduced Counter, a service that allows you to have your packages shipped to a staffed pick up point at a partner location. Initially launched at Rite Aid, Amazon just announced the expansion of Counter, with package pick up now available at GNC, Health Mart (a network of independently owned and operated pharmacies) and Stage Stores (including Gordman's off-price stores, Bealls, Goody's, Palais Royal, Peebles and Stage department stores). And in case you're unaware, you can even return packages to Kohl's.

Why would a retailer allow Amazon Counter in their establishment? The hope is to get more customers in the store, resulting in more sales. Amazon originally launched Counter in the UK (NEXT) and Italy (Giunti Al Punto Librerie, Fermopoint and SisalPay stores) with positive reception, claiming to have driven strong customer engagement and foot traffic for partners. Kohl's partnering with Amazon to accept returns was smart - they give you a coupon (usually 25% off) to keep you in the store and get you to shop. Who wants to waste a nice coupon, right?

How does it work?

The process is simple - just select one of the Counter locations during checkout when shopping on Amazon. When a package arrives, you'll be sent an email with a unique bar code and the address and business hours of the pick up location. Then you'll have 14 days to bring your bar code to the store where staff will scan it and hand you your package. If you're unable to pick it up within the 2-week time frame, it will be returned for a refund.

There is no extra cost to use Amazon Counter and the same free delivery options are available for prime members including same-day, one-day, and two-day. Standard shipping rates apply to all other orders.

About Counter

Counter is part of the Amazon Hub family, which includes Locker, Locker+ and Apartment Locker, designed to bring the ultimate convenience to customers via pickup and return points. Locker is available in more than 900 cities and towns across the U.S., offering an alternative, secure, and convenient delivery option at no additional cost. Locker+ locations are secure and convenient locations in neighborhoods, cities, and university campuses across the U.S., staffed by helpful associates. For apartment buildings, Apartment Locker gives residents an opportunity to receive all their packages —from Amazon and elsewhere —safely, securely, and at a time of their choosing.

Amazon delivers convenience

Amazon offers numerous alternative delivery options that are designed with the convenience and security of their customers in mind. Amazon Day allows you to choose which day you'd like all your packages delivered. Amazon Key enables deliveries directly into your home, garage or car. Amazon Locker has locations in more than 900 cities across the U.S. where you can pick up your packages at your convenience. What will they come up with next? Have you used any of these delivery options? What did you think of the experience? We'd love to hear your story! Email us: or give us a call: (303) 536-5505.



Commenting has been turned off.
bottom of page