Amazon partnership "returns" new customers to Kohl's


Image courtesy of Kohl's. ©2017 Kohl's Department Stores, Inc.

While a year long global pandemic and an ever-growing preference for E-Commerce shopping experiences have wreaked havoc on much of the brick and mortar retail world, some companies have managed to find creative ways to stay afloat, and then some.


One of those companies is Kohl’s, the retailer long known for its discounts on name brand items, and their rewards system - Kohl’s Cash - that keeps consumers coming back for more. The 58-year-old department store chain partnered with Amazon to process returns in 2017, quickly expanding the program nationwide by the summer of 2019.


Mutual Benefits

The partnership between Kohl’s and Amazon blossomed quickly in what appears to be a highly mutually beneficial relationship. Kohl’s has set up Amazon return kiosks in almost all of their stores, where Amazon customers can have their items packed, labeled, and shipped back for free. The true genius from Kohl’s comes into play after the return is processed, however.


Once a Kohl’s associate has completed your return, you're given a coupon to hold onto as you wind your way back through the store. Kohl’s has suggested that Amazon customers might find solutions, and a discount all within the store for the item that was just sent back.


Not only is this move a big improvement to the Amazon return experience, it’s helped Kohl’s gain at least 2 million new customers in 2020, according to CNBC. They also reported that Kohl's said a third of these new visitors were millennials. It's clear the retailer is successfully attempting to make repeat Kohl’s customers out of Amazon return users.



Have you returned an Amazon purchase lately? Did you use Kohl’s, Whole Foods, Amazon Counter, Amazon Locker, or another method? Where else would you like to see Amazon offer return choices? We want to hear from you! Email us: inquiries@ripcordbrands.com or give us a call: (303) 536-5505.


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