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Target hits the same-day delivery bullseye

Same-delivery from Target
Target customers can now have online orders delivered the same day through Shipt, with no membership required.

Keeping up with the Joneses (aka Amazon and Walmart), Target is now offering same-day delivery on 65,000 items. Same-day delivery was previously only available to customers who were members of Shipt, the shipping platform that Target acquired in 2017. Shipt members pay $99 a year or $14.99 a month. Those options are still available but now any online shopper, member or not, can have their order delivered the same day for a flat fee of $9.99 per order (available in 47 states).

Target shopping bag
“With same-day delivery now available directly within the experience, we’ve made it even easier for our guests to shop at Target—while still getting the great value, curated product assortment and helpful guest service they’ve come to expect,” said Dawn Block, Target's senior vice president of digital.

According to Target's press release, customers can get their order delivered in as soon as an hour. As an added bonus, shoppers who place their order using their REDcard will get 5% off their purchase and can take advantage of weekly ad promos.

Target, like Walmart, already offers same-day, in-store Order Pickup and Drive Up services, which enable customers to place an order online and pick it up in an hour. In-store Order Pickup is available in all Target stores and their Drive Up service has recently expanded to over 1,250 locations, with the goal of being available at all stores by the end of the year.

Speedy deliveries

Now that same day delivery is becoming the standard, how much faster can retailers deliver the goods? Will the next goal be a delivery portal where customers say "Beam up my groceries, Scotty"? Can Target and Amazon, who both require a fee or a paid membership for fast shipping, keep up with Walmart's fast and free shipping, their InHome Delivery service that puts your groceries right into your refrigerator, and their PetRX service that delivers your pet's prescriptions? Let us know what you think! Email us: or give us a call: (303) 536-5505.



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